YouTube will soon start handing out @name handles across the platform to every user, whether they are a content creator or not. Basically, every user, even people who just watch videos on the platform, and do not engage with the content by liking/disliking the video, leaving comments, or sharing, will have unique name handles. Think of it as having your unique Instagram or Twitter handle. YouTube, for a long time, has been a video-sharing and hosting platform. However, Alphabet wants to see YouTube grow into the world’s biggest social media platform. That is the reason why the platform had started allowing creators to share non-video posts with their audiences. Under YouTube’s new direction, every YouTube user will have a unique handle that applies across the platform, from channel pages to Shorts, YouTube’s TikTok competitor. Users can use a handle to mention others in comments, video descriptions, titles, and more, which YouTube says will make it easier for creators to reach audie...